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There's a new Mr. Clean in town, folks.
Meet Atlanta native Mike Jackson. He's tall, he's buff and he's got the signature white t-shirt and gold hoop earring. He's also the new face of Proctor & Gamble's Mr. Clean products, while the original Mr. Clean is "on vacation."
Mark Von Holden
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Jackson, who works in sports marketing and events management, recently won the national Mr. Clean competition (yep, that exists) for best representing the brand and what its brawny icon stands for. The prize? $20,000 and an entire year's supply of Mr. Clean Magic Erasers. Honestly, I'm not sure which is better.
Turns out, Jackson is a lot like Mr. Clean, the cleaning guru. "I'm actually kind of a neat freak," he told Yahoo Beauty. "I actually use the product; I always have."
There's one key (and awesome) difference, though, with this Mr. Clean selection — Jackson is African-American. Score one for Mr. Clean, for being dedicated to diversifying their brand!
Mark Von Holden
"It's definitely a dream come true to become the next Mr. Clean," Jackson said in a news release. "While it's impossible to replace the iconic Mr. Clean, I'm excited for this opportunity to help people tackle the most seemingly impossible messes while he's away ... and have some fun!"
Jackson will definitely be living it up — he's headed to Houston this weekend to promote Mr. Clean's Super Bowl ad ... at the actual Super Bowl. The ad features an animated Mr. Clean doing a, um, special dance for a woman cleaning her kitchen, Magic Eraser (more like "Magic Mike") in hand. Unfortunately, Jackson isn't in the ad (which we're kind of bummed about) but keep an eye out for him on your TV screen come Sunday.
Being Mr. Clean has its glamorous perks, too. Jackson just wrapped a 2017 calendar shoot, which features him in various seasonal situations — sometimes cleaning, sometimes just lookin' pretty.
We're partial to July, for obvious reasons:
And November. That cable-knit sweater is on point:
"I just felt I embodied who Mr. Clean is," Jackson said, on his decision to apply to the contest.
The team at Good Housekeeping actually met Jackson when he and a bunch of other dreamy Mr. Cleans came to give our offices a once-over. (There was a lot of blushing). And you know what? We 100% agree.
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